Breach notices are sent to Google Ads users with "Administrative" and "Standard" access to the affected accounts. No notifications will appear in the Google Ads interface. The email will include the specific URL group where PII is being detected, the number of times PII has been detected from a given URL over the past 7 days, and a sample URL corresponding to the URL group where PII was detected. Weekly breach noticesĪdvertisers who are passing PII to Google will receive weekly email messages from containing a list of URLs and the data segment where PII, such as email addresses and passwords, was detected.įor each email, investigate the list of URLs provided to determine the cause of the issue and then respond to our policy team using the form linked in the email. Note that any tags on pages that have email addresses in their URLs could also be sharing PII with third parties. Google product tags that capture URLs include the Google Ads conversion tracking tag, the Google tag, DFP tag, Floodlight tag, and Google Analytics tag. Any tag can potentially collect PII even if the web developer doesn't explicitly pass that data to the tag. When the Google tag on a web page is triggered, it automatically passes the user's current URL to Google. This article explains how the process works and how to avoid common scenarios where PII could be shared with Google. Note: This does not apply to Google services subject to the Google Ads Data Processing Terms. Pursuant to the policies, if the Google tag passes any data to Google that could be recognized as PII, we'll send a breach notice to the advertiser and disable their data segments and other associated segments, such as custom combination segments or Similar segments, until the advertiser fixes the issue. To protect user privacy, Google has specific policies for how advertisers can collect, use, and share personally identifiable information (PII). Learn more about the updates to Audience terms and phrases For example, “audience types” (these include similar, custom, in-market, and affinity) are now referred to as audience segments and “remarketing” is now referred to as “your data”. We’re using new terms on your audience report and throughout Google Ads. You can also easily manage your Audiences from this report page. To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, you’ll find the following improvements in Google Ads:ĭetailed reporting about audience demographics, segments, and exclusions is now consolidated in one place, the “Audiences” tab within the left page navigation menu.
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